BURLINGTON, NC (March 21, 2013) – North Star welcomes Content Marketing Manager Taylor Myers to our growing Online Marketing team. Taylor started on March 1, 2013, and engages in a full range of Internet marketing activities, including:
- search engine optimization
- blog marketing
- social media strategy and marketing
- content marketing strategy
- extensive content writing
- online marketing management
- project management
A 2011 graduate of the University of North Carolina at Chapel Hill, Myers holds both a B.A. in Journalism and Mass Communications, with a concentration in Public Relations, and a B.A. in Spanish.
“When I started my journalism degree at UNC, it didn’t take me long to realize that my strengths and interests were really in advertising and public relations strategy,” says Taylor. “I love the process of mapping out a marketing plan, breaking down the big picture into manageable, measurable pieces, and synthesizing a company’s public relations efforts. I want the clients I work for to have a seamless marketing experience and to know that I am thinking critically about their online, social media and content marketing engagement every step of the way.”
Taylor comes to North Star from Kaplan Early Learning Company, a leading international provider of early childhood education and learning resources based in Lewisville, N.C., where she served as Communication and Social Media Specialist. Her other professional experience includes blogging, account management, press release development and public relations for UNC-Chapel Hill, communications auditing, and extensive social media marketing for individuals, small businesses and large companies. Taylor’s social media expertise includes Facebook, Twitter, LinkedIn, Pinterest, Google+, and more.
“I’m thrilled to be on board at North Star,” says Taylor. “I think my time here will give me the opportunity to build and broaden my areas of strength in a fun, collaborative, creative environment. I also enjoy the teamwork of North Star’s Online Marketing department. Nothing helps our clients more than the fact that our entire team meets weekly to think together and to think strategically about their accounts.”
When she’s not tweeting, pinning, Facebooking, or writing blog posts, Taylor enjoys reading, eating desserts, writing, eating desserts, sitting on park benches, and thinking about desserts. We’re surprised she doesn’t have any fillings yet.
If you are considering going deeper with online marketing, such as search engine optimization, paid search, social media or lead generation, contact North Star Marketing to get the conversation started.
About North Star Marketing
Based in Burlington, North Carolina, North Star Marketing is a full-service marketing strategy and creative services firm, providing branding, website development, print collateral design, advertising, public relations and online marketing to businesses, non-profits and schools. For more information about our integrated-communications services, please contact us at 336-229-6610.
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